An hour with Bill, and I left with details in hand and food for thought. Here’s what he shared with me:
Business planning is a lot like planning a vacation ‐‐ you need to know where you’re going, who’s involved, and why you’re going to that particular place. You also need to know what you’ll do when you get there, what you need to get there at all, what it will cost, and when you should leave. In other words, you need to know, overall, how to make it happen. Sounds daunting, doesn’t it?
But there’s more. If you look at your business as a sort vacation (don’t we wish?), it’s bound to take away some of the apprehension. Just like your vacation spot is determined by who’s going, the reasons why you choose to go to Bermuda versus the North Pole, and what you want to do when you get to your destination, how you plot out the ways to make it happen, when it will happen, and especially what it will cost become a part of the total picture. In other words, you take it step by step, breath by breath.
Your reason for creating this business or going to that vacation spot is vitally important because, if you don’t know why you’re doing something what’s the purpose of doing it at all? or going to that vacation spot is vitally important because, if you don’t know why you’re doing something what’s the purpose of doing it at all?
Your resources are what you’ll do when you get to your goal, what you need to get to your goal in the first place, what it will cost to make it happen, and when you should take action. Steps (or tactics) are determined when you know how you’ll make things happen to reach your business goals.